About Us

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Your Story, Strategically Told.

Chicago-based. Globally connected. Built on strategy, relationships, and results.

We don’t chase attention. We build authority.
The Publicity Collective is a Chicago-based boutique PR agency with global reach, specializing in business, lifestyle, wellness, and emerging brands. What began as a founder-led vision has evolved into a globally connected media force — built on strategic relationships, editorial instinct, and a commitment to meaningful visibility. We partner selectively with brands and leaders we genuinely believe in — from founders and authors to innovators and industry experts — crafting narratives that position them at the forefront of their fields. From top-tier media placements and podcast visibility to speaking opportunities and strategic partnerships, every campaign is designed with intention and built for long-term impact. Backed by nearly 75 years of combined senior-level experience, we don’t chase attention.
Our Approach
Strategic Visibility, Built to Last. With 70+ years of collective experience, we turn your story into media-ready narratives and secure the right opportunities—so your voice is seen and remembered.
Passion-Driven Publicity
We Only Represent What We Believe In. We partner with brands we believe in—creating strategies aligned with your voice, values, and long-term vision.
What to Expect
Clarity. Strategy. Momentum. We craft stories that get noticed and build visibility that compounds—through thoughtful strategy and intentional outreach.
Powered by Industry-Leading PR Technology
We leverage top-tier platforms like Cision and Qwoted to maximize visibility and access opportunities others don’t. From journalist connections to real-time media requests, these tools allow us to move quickly and position you in front of the right audiences.
Results You Can Measure
We believe visibility should be felt—and tracked. From real-time outreach insights to consistent strategic check-ins, we provide full transparency into what’s working, where we’re gaining traction, and how your brand is growing in real time.
Our Goal
From Visibility to Influence We turn visibility into authority through strategic PR and meaningful placements that last.
Why The Publicity Collective?

We Craft Stories That Create Impact

Amanda Rumore is the Founder and CEO of The Publicity Collective, a boutique PR and media strategy firm known for building story-led visibility for founders, authors, and industry experts. With more than two decades of experience spanning media, publicity, and brand strategy, Amanda is known for transforming ideas into influence — helping clients secure meaningful media coverage, expand their authority, and build platforms that last far beyond a single placement.

Amanda began her career at the Grammys, soon became a Hollywood publicist, and eventually went on to work in-house for Tony Robbins, giving her an early foundation in high-impact storytelling, personal brand development, and audience-driven visibility. Those experiences continue to shape her approach today: strategic, intuitive, and rooted in helping clients show up with clarity and credibility.

In addition to leading The Publicity Collective, Amanda is the creator and host of two upcoming digital talk shows on This Is It Network focused on modern leadership, resilience, and identity-driven success. In 2018, she survived a near-fatal 40-foot fall while hiking near an energy vortex in Sedona — a life-altering experience that deepened her perspective on empathy, resilience, and the kind of leadership that truly endures.

As a wife, mother, and entrepreneur, Amanda brings a grounded and deeply human lens to her work. She is often sought out for her insights on entrepreneurship, media strategy, modern motherhood, and the evolving role of emotional intelligence in leadership.

Our Team

Our team is intentionally small — a group of experienced professionals across media strategy, storytelling, and outreach. This structure allows us to stay agile, highly strategic, and deeply involved in every campaign. We operate as an extension of your brand—bringing senior-level thinking, strong media relationships, and hands-on execution to every opportunity.

Meet the Team

Julie — Strategy Director
Katherine — Senior Media Relations
Rox — Publicity Manager
Holland — PR Intern

Your Personal Brand is Your Introduction

Before you even say a word.

We define how you’re seen—clearly, strategically, and with intention.